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UGG and Law Enforcement Unearth Bonanza of Fakes

In its continued push to protect its consumers from the dangers of counterfeit products, UGG (a division of Deckers Brands, NYSE: DECK) has when again dominated today on Long Island, NY. Partnering with regional and federal police, the brand name assisted to determine over 3,660 pairs of phony UGG products indicated to trick its consumers.

National Counterfeit Operation Disrupted

While serving an expulsion notification on Long Island for failure to pay lease, law enforcement found a recognized counterfeit operation which uncovered more than 3,660 sets of counterfeit UGG boots worth more than an estimated $700,000. The raid disrupted an organized operation that assembled and shipped fake items throughout the country. The total seizure consisted of counterfeits of other premium brands estimated to be worth over $1 Million.

" As a leader in Intellectual Property Rights examinations, HSI is committed to dismantling organizations that seek to sell inferior fake products to unwitting customers, stated Angel M. Melendez, Special Agent in Charge of HSI New York which was involved in the raid. "Our collaborations with industry aid everybody in the end by protecting the United States economy in addition to public safety."

Fake Education, Awareness and Protection

Keeping its consumers at the center of everything it does, UGG is outspoken in educating consumers about the frequency and methods of fake ecommerce sites, which continue to trick unsuspecting consumers. The brand’s Counterfeit Education tab on UGG.com offers pointers on how to recognize fakes and how to get compensated if you fall victim, informs customers on the risks of supporting counterfeiters, connect to its committed social pages for reporting fake websites and a list of authorized retailers who can guarantee genuine purchases.

Since 2009, we have actually taken legal action versus over 60,000 sites selling counterfeit items, we have removed over 590,000 fake listings on different online sites such as Taobao and eBay and seized over 2.2 million fake items before they got in the marketplace, says Dave Powers, CEO and President of Deckers Brands. We will continue to support successful raids and site takedowns as these efforts belong to our dedication to our customers.

Effect of Counterfeiting.

Numerous consumers might unknown that purchasing fake items has a considerable influence on the worldwide economy, getting rid of 10s of thousands of tasks with legitimate companies and costing the economy an estimated $600 billion of income a year. Even worse yet, they are not accountable to human rights and environmental regulations nor do they adhere to child labor laws, anti-sweatshop laws, or restricted substances laws. This puts employees, the environment and customers at threat.

About The UGG Brand.

Established in 1978 in California, the UGG brand name has built a credibility on high-end and convenience by using just the finest materials in the world, employing the highest standards of craftsmanship, and providing new and ingenious styles. The UGG brand name is acknowledged as a premium lifestyle brand name with more than $1 billion in yearly sales, providing males s, women s and kid s footwear along with loungewear, outerwear, home items, cold weather devices and purses. The brand name s principle and outlet shops offer the supreme brand name experience with 137 places worldwide, consisting of New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.